We are visionary alchemists, transforming ideas into emotionally arresting visuals. We are passionate about those ideas, as they are our raw materials - and we work tirelessly to reimagine them through visceral imagery, cinematic design & stylized visual effects. We exist to unlock curiosity and expand imagination.
Reactiv is founded
We originally set up shop as a music video production company, titled reactiv pictures. Creativity and the desire to develop imaginative concepts were the driving forces behind our inception. While producing these music videos we began crafting our own visual effects and animation techniques, all as a true labour of love.
Reactiv Post is born
Interest in our post production services grew, and we began offering post production services officially, as reactiv post. We worked with ad agencies and other production companies offering them VFX, motion graphics and online (finishing) services on commercials, music videos and film-based projects. We also moved into our first Toronto office in the Burroughs Building.
A New Home
While the caliber of our work skyrocketed, and the amount of client facing work increased, we needed a space to match our vision. We moved into our new home at 555 Richmond St. W in Toronto. It was here that our team began to grow and we began focusing on Film & TV title work.
Moving On Up
Our team and scope of projects continued to grow. In 2013 we moved into a larger space on the 10th floor of the same building. Our focus on creative development and design work intensified as we began to challenge and push ourselves to think bigger. Our commercial clientele grew as we worked on campaigns for Nike, Coca Cola, Scotties, Dove and many others. We also continued with our passion towards design for film & TV, working on films such as Art Of The Steal (2014) and Code 8 (2016) - as well as Netflix's 2016 mini-series Tokyo Trial.
In 2017 we took a revitalized look at our brand and mission statement. It became clear to us that our interest and passion in production and post-production was enveloped by a larger need to create & tell stories. With creativity, curiosity and boundless imagination as our driving forces, we re-launched reactiv (dropping "pictures" and "post" from our name) to bring our purpose and vision to the forefront, with a visual identity to match. We partnered with East of Western for our new website, and Wondermatter for our revitalized brand. No longer are we bound by the narrow definitions of "post" and "production". Instead we embrace the role of creative collaborators, curious visual explorers and the alchemists of imagination.